Truth be told, our roots go deeper than anyone else's.
In fact, our history goes back over 120 years. From the Victorian era to World War II to the second suburban boom of the 1970s, we’ve been around for nearly every industrial revolution in America. From day one, we built the business around providing a cleaner and greener option for maintaining America’s lawns.
SCENE AT THE CHICAGO WORLD’S FAIR GROUNDS.
OUR LAWN MOWERS AT WORK ON THE BEAUTIFUL BASIN LAWNS IN FRONT OF THE AGRICULTURAL BUILDING.
American moved to Muncie, Indiana, where it continued to manufacture a complete line of reel lawn mowers.
AN ARCHITECT'S DRAWING OF THE AMERICAN LAWN MOWER HEADQUARTERS IN MUNCIE, INDIANA, U.S.A.
American Lawn and Great States Unite
In 1936, American Lawn Mower Company acquired the Great States Corporation in Shelbyville, which also produced reel lawn mowers.
The merging of these two companies continues to stand strong, and is one of the big reasons why American Lawn mower still exists today.
Post War Boom Creates Reel Mower Bust
The reel mower business sustained nearly 60 manufacturers and boomed until the post war era. With increased industrialization, came power rotary mowers. For a short time prior to 1950. American /Great States produced power reel mowers to ride out the post war decline in the market and after that time continued to manufacture reel mowers. By 1953, power mower sales surpassed reel mower sales, and most reel mower manufacturers went out of business.
American/Great States was able to survive largely because the family who owned the business also owned an iron foundry where they could get cast iron mower components inexpensively.
FACTORY WORKERS STAND BY NEWLY CREATED REELS SOON TO BE ASSEMBLED
A New Market Begins to Emerge
Business continued to shrink, so the company introduced two limited lines of garden cultivators to expand their market. Production dwindled on these until they were discontinued in the early 1990’s. The company endured. A resurgence was waiting in the wings. Increased land costs, expansion of leisure opportunities and a desire to spend less time cutting grass led many Americans to build homes on small lots or to buy low-maintenance condominiums. Soon a new market became available.
AMERICAN LAWN MOWER MAGAZINE ADVERTISEMENT FROM THE 1990'S.